Looking for smart, targeted B2B copywriting that generates more leads and helps your reps and distributors close more sales?

If you are a sales or marketing manager in the healthcare or medical device industry, you understand the importance of effective B2B copywriting.

More Than Features & Benefits - You need B2B copywriting that goes beyond the standard features and benefits. I translate the F&B list into a motivating message that addresses the specific target audience for each marketing piece while keeping its purpose in mind. The product features that interest an end user are not likely to be the same features that grab the attention of the CEO.

Clear Understanding of Audience - B2B copywriting that resonates with the reader requires thorough research of the target audience.  I dig to uncover their challenges, needs and interests. I even read their posts on message boards to understand what they are concerned about right now.  

Project Goal - What is your project goal? To generate leads by offering a white paper on your website? To keep a prospect warm with an email? To help a sales rep clearly communicate your product’s benefits to an end-user with a brochure or sell sheet? I tailor my B2B copywriting to match your goal. A sales generating letter can be very different from a lead generating letter. You need a copywriter who understands these subtle differences.

“Good” copywriting isn’t good enough. You need smart, targeted B2B copy to grab the fleeting attention of today’s overworked, highly stressed audience. I enjoy partnering with marketing and sales managers to create compelling messages that resonate with their audience, and that deliver results.

More leads. More closed sales.

Contact me today to discuss your next project.

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