B2B Social Media

B2B Marketing with Twitter

Published on October 20, 2010 by Stephanie Leach

Twitter is one of the most powerful tools in the marketer's toolbox.  Really.  I recently read an astounding statistic.  Around 75% of B2B companies are microblogging on platforms such as Twitter.  Why the dramatic increase?  Because it's effective.  The MLT Creative presentation “Twitter for B2B Marketing Results” included some convincing arguments for integrating Twitter into B2B marketing campaigns.Ttwitter Marketing Continue reading...

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