B2B Copywriting Samples
Sales Letter
New Product Launch Direct Mail Package that included sales letter, samples and sell sheet, mailed to Dialysis Clinics.
Challenge: Intensely busy Dialysis Clinics - how to gain their attention to consider a new glove choice.
Strategy: Appeal to their desire for comfort and safety. Present new glove as a purer, safer choice. Employed the use of a "Fax-Back" sales letter. No need to fill out a reply card - just fax back the letter and the sales rep has all of the necessary information to follow up.